The innovations in the new-style tea beverage industry lately seem to be getting more and more baffling. From goji berry milk tea that lets you enjoy both health and happiness, to completely unrelated concoctions like snail rice noodle milk tea and Chongqing hot pot milk tea, to even more off-putting ones like roast duck milk tea, Lao Gan Ma milk tea, fish mint and cilantro lemon tea, and even raw-marinated hairy crab milk tea... These drinks not only feature bizarre ingredients, but some also let you choose the broth base, toppings, and spice level, as if a whole dish has been packed into a cup. Faced with these wildly imaginative combinations, we can't help but ask: Is the bottom line for beverage innovation really just that you'll survive after drinking it? Isn't it nice to just enjoy a normal milk tea with toppings? [more…]

While the milk tea world perfectly combines ritual and local ingredients with jar-brewed milk tea, the coffee world's "new Chinese style" frequently sparks controversy due to its bizarre pairings. In fact, China's rich cooking techniques and tea-brewing methods can absolutely serve as sources of inspiration for the localization of coffee—double-boiled coffee, purple clay pot steamed coffee, and Macau clay pot coffee. These attempts all use principles such as low-temperature slow extraction and even heating to give coffee a smoother, richer flavor. This article reviews the practices of these Chinese-style coffee schools, explores how innovation can stay rooted in the soul of coffee, and offers new ideas for the local expression of specialty coffee. [more…]

After green pepper latte trended on social media, an eye-popping Fuzhou fish ball coffee appeared. This method, which involves hollowing out fish balls, filling them with espresso, and then pouring latte art with milk, left coffee lovers and Fuzhou locals collectively speechless. In recent years, from octopus latte to century egg coffee, from coffee rice noodle rolls to green pepper latte, all kinds of bizarre creative coffees have emerged one after another. Are these drinks, which seemingly practice the idea that "anything can be coffee," an innovative exploration of coffee culture, or simply a traffic game to grab attention? When taking photos and checking in becomes the main purpose of consumption, what will become of these creative coffees? [more…]

Starbucks Reserve recently launched a "Nianfeng Savory Latte" priced at 68 yuan, inspired by the traditional Jiangnan dish Dongpo braised pork, incorporating Dongpo pork-flavored sauce and pork jerky into the coffee, quickly sparking widespread discussion on social media. Some bloggers who tried it described its taste as both salty and sweet, even evoking a sense of fermented bean curd stewed pork with candied hawthorn. Netizen reviews are polarized, with some calling the idea explosive and others questioning whether such specialty drinks have strayed from the essence of coffee. This article will examine the flavor performance of this product, consumer feedback, and the industry phenomenon of creative specialty coffees becoming increasingly bizarre in recent years, while exploring the balance between coffee innovation and the essence of the beverage. [more…]

KFC's coffee brand KCOFFEE recently announced that it will launch a limited-edition "Finger Lickin' Good Fried Chicken Flavored Latte" from the 15th to the 17th, with a flash sale price of 6.6 yuan. This bizarre drink, which blends the classic salty, savory fried chicken with a latte, caused an uproar on social media as soon as the poster was revealed. Many KFC fans said they "can't understand Chinese" and "can't accept it," while others marveled at the wild creativity of KFC China's R&D. As a signature product with more than 80 years of history, Original Recipe Fried Chicken has seen declining sales in recent years, and the brand has repeatedly tried to draw traffic to it through innovative methods, from soup curry Original Recipe Chicken to Original Recipe Chicken burgers, and now fried chicken-flavored coffee—truly a painstaking effort. However, whether gimmick marketing can actually drive sales, or will backfire, is worth watching. [more…]

Luckin Coffee's Raw Cheese Latte, launched in collaboration with JoJo's Bizarre Adventure: Stone Ocean, broke new product first-sale records the moment it hit the market, selling 1.31 million cups in a single day, surpassing 6.59 million cups in total sales within 7 days, and dominating discussions across major social platforms. This coffee, marketed for its cheesy aroma, stands clearly apart from the Raw Coconut Latte and Thick Milk Latte, and has also sparked both celebration and controversy among JoJo fans. From product development to IP selection and the pacing of its marketing rollout, Luckin's collaboration can be considered a textbook example of creating a hit. This article will offer a comprehensive analysis of why this Raw Cheese Latte went viral, from the perspectives of sales data, flavor innovation, fan feedback, and ACG marketing trends. [more…]

A coffee shop in Dongyang, Zhejiang, has combined the local traditional intangible cultural heritage food "boy's urine eggs" with Americano coffee to launch "boy's urine egg Americano," which quickly went viral on short video platforms, with weekend daily sales reaching up to a hundred cups. While this bizarre beverage attracts curious people to check in, it has also sparked widespread controversy due to the peculiarity of its ingredients. The Dongyang Intangible Cultural Heritage Protection Center confirmed that boy's urine eggs are indeed a municipal-level intangible cultural heritage, but medical professionals point out that they have no value in modern nutrition science and pose hygiene risks. Currently, the shop has stopped selling this beverage due to public pressure, and staff said customers who want to try it need to bring their own boy's urine eggs. [more…]

A local milk tea shop in Nanjing launched a realistic-looking "Duck Blood Vermicelli Milk Tea," sparking heated discussion online. Although the product is named after duck blood vermicelli, it is actually made with chocolate milk pudding to mimic duck blood and sweet jelly noodles to stand in for vermicelli, priced at 16 yuan. There are more than 50,000 related posts on Xiaohongshu, with netizens commenting that it "sounds bizarre but tastes surprisingly good." This phenomenon reflects the fierce competition and innovation anxiety in the new-style tea beverage market. From mini milk teas to niche fruits such as oil oranges and wampees, and on to the revival of whole-leaf tea, major brands are competing for consumers through novelty products, regionally distinctive ingredients, and traditional brewing methods. Data shows that China's freshly made tea beverage market reached 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025. This article will analyze the market logic and consumer trends behind these creative marketing efforts, and also look at the moves of professional brands such as Front Street Coffee within the industry. [more…]

What flavor would arise from a collision between classic Japanese cuisine salmon sushi and coffee? A coffee shop in Shanghai recently launched a special blend with a salmon sushi flavor priced at 80 yuan, claiming it can simulate the taste of liquid sushi, yet it actually contains no salmon at all. The founder's公开 recipe shows that oat milk and wasabi paste simulate the rice, avocado cream milk cap simulates the fish, and it comes with a separate "soy sauce" made from espresso. This special blend quickly sparked heated discussion online, with some people exclaiming "don't come near me," while others who tried it said the taste was not bad. Beneath its bizarre appearance, is it a dark cuisine or a creative delicacy? [more…]

Recently, ChaPanda teamed up with the local luosifen brand Luo Ba Wang in Guangxi to launch a limited-edition drink called the "Spring Outing Cup," combining a tea beverage and luosifen in the same takeaway cup, quickly sparking heated discussion online. Some people immediately called it a "dark crossover," while others were curious enough to go and try it. In fact, this product uses a top-and-bottom divided packaging structure, and the luosifen is not mixed with the tea beverage, allowing consumers to slurp noodles while drinking milk tea. However, this pairing has also brought considerable controversy, including issues such as stomach irritation, flavor transfer, and a worsened taste. This article will provide a detailed analysis of the creativity, experience, and evaluations from all sides regarding this novelty crossover drink. [more…]

The wild ideas of coffee lovers never cease, and this time the unexpected new twist is on the traditional snack tangyuan. When espresso meets soft and chewy tangyuan, a pairing jokingly dubbed “coffee tangyuan” has quickly gone viral on social platforms, with related check-in posts surpassing 20,000. Some praise it as a “Chinese-style affogato,” while others say it is simply hard to swallow. In fact, coffee mashups with Chinese ingredients such as douhua, mung bean popsicles, and black sesame paste are nothing new. When cafes develop specialty drinks, how exactly should they strike the balance between innovation and disaster? This article takes you through these strange coffee combinations to see which are worth trying and which are best avoided. [more…]

Starbucks recently announced that it will launch the Olive Oil series in selected stores nationwide, including two olive oil coffee beverages. This series is actually Oleato, which was introduced to China a year late—a "groundbreaking" creation once strongly promoted by former Starbucks CEO Howard Schultz. From Dongpo pork latte to olive oil coffee, Starbucks has launched frequent new products this year but has also sparked continuous controversy. Some people have placed olive oil coffee on the "dark coffee" list, while others have been conquered by its peculiar taste, and even more consumers have become fans due to its laxative effect. This discussion about coffee innovation reflects the various dilemmas Starbucks faces in product development and localization strategies. [more…]

Creative coffee has gradually evolved from its early days as fancy coffee drinks into an important product line for brands to attract traffic. However, after conventional creative ingredients such as dairy products, fruits, and floral teas were over-exploited, some brands began using bizarre ingredients to generate话题, from saltwater duck coffee to century egg latte, with creativity gradually drifting away from the essence of the beverage. This article reviews the development trajectory and market status of creative coffee, and explores how cafes can balance creativity and taste to create hit products that are both传播力 and have repeat purchase rates, providing product development ideas for coffee practitioners. [more…]

As the Spring Festival approaches, Starbucks has launched three Chinese New Year limited-edition drinks: Kumquat Cloud Macchiato, Kumquat Tieguanyin Tea Latte, and Kumquat Flavored Americano, aiming to attract customers with the auspicious meaning of "great fortune and prosperity." However, after the products hit the market, the Kumquat Americano quickly became the focus of complaints on social media, with many consumers reporting that its taste resembles cough syrup or Chinese herbal medicine, far from the expected citrusy sweetness. This article will review the real feedback on this new product and analyze the challenges Starbucks faces in its localization innovations. [more…]

Iced Americano has been reinvented in increasingly wild ways by netizens in recent years, from mixing Huoxiang Zhengqi liquid into an Americano to today's jaw-dropping oyster iced Americano—the boundaries of creative coffee are being pushed further and further. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style). For more specialty coffee beans, please add our private WeChat account Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. This article will walk you through how this iced Americano called "Oyster Bitter" came to be, as well as the increasingly absurd creative trends in today's specialty coffee drinks, and explore the balance between chasing hype and preserving the essence of coffee in creative coffee. [more…]

The world of creative coffee is always full of surprises and shocks. From Douzhir Americano to stinky tofu latte, baristas are obsessed with forcibly pairing local foods with coffee, yet often creating off-putting flavor bombs. Now the trend has shifted: instead of mixing ingredients, they let the food itself become the vessel. Green pepper latte, fish ball latte, and naan latte have appeared one after another. Recently, a barista in Ningbo even used a crab shell as a cup, launching Ningbo Drunken Crab Latte. Netizens reacted in two polarized ways: some cried out to spare the drunken crab, while others said they would be willing to try it as long as food isn't wasted. Is this exploration of the boundary between food and coffee gimmickry or innovation? [more…]

As a leading tea beverage chain brand in China by number of stores, Mixue Bingcheng is deeply loved by students and office workers for its super high cost-effectiveness. On September 28, the company officially announced that its first Snow King Castle experience store in the country would open in Zhengzhou Guomao, breaking its previous image of focusing solely on ice cream and tea drinks by integrating fried skewers, desserts, coffee, merchandise, claw machines, and other elements into one space. Even more unexpectedly, Henan's local specialties, braised noodles and baked pancakes, have also been creatively incorporated into the drinks. What highlights does this experience store actually have? What kind of brand ambition does Mixue Bingcheng's diversified layout reveal? This article will take you on a journey of discovery. [more…]

Right after the Spring Festival holiday, Tims couldn't wait to launch two new spring drinks—Lucky Snake Fruit Americano and Provence Tomato Americano—promoting a healthy路线 of 0 fat, low calories, and real fruit juice. Among them, the tomato Americano quickly went viral for its bizarre pairing, but it also sparked polarized reviews on social media. Some found the taste so strange it was hard to swallow, with even employees saying they were崩溃 when taste-testing it; others were full of curiosity about the tomato flavor. Is this new product a bold innovation, or just another dark cuisine? Let's take a look at everyone's real feedback. [more…]

When Luckin and Cotti's 9.9-yuan price war swept the market, a large number of coffee shops went bankrupt amid fierce competition. A Shanghai coffee shop owner recently shared his real situation: although delivery order volume grew, profits still could not cover costs, and he remained short of the break-even line. Can the low-price strategy be sustained? How can independent stores find room to survive in the cracks between chain brands? Starting from one shop owner's personal experience, combined with netizens' suggestions and industry realities, this article explores the key path to break-even operation for coffee shops—from pre-opening cost planning and store positioning to differentiated products and customer loyalty building—providing coffee practitioners with a practical business reference. [more…]

No sooner had the Qingming holiday ended than Starbucks was already busy preparing for its next round of in-store campaigns. This time, it is not a collaboration with a popular IP, but the annual, uniquely positioned-in-the-zongzi-world Starbucks Crystal Dumpling, which is about to hit the shelves again. Mocked by netizens as "a zongzi that is not a zongzi," the Starbucks Crystal Dumpling, branded with the label of "weird flavors," has once again returned to consumers' view thanks to Starbucks' persistence. According to information circulating on social platforms, this year's Crystal Dumplings follow last year's format: one box of eight, four flavors. Compared with last year, this year's lineup emphasizes a colorful visual route, with crystal-clear outer skins wrapping brightly colored fillings, looking at first glance like rainbow candy. The most eye-catching of all is the sky-blue "Coconut Wave" in the upper right corner. The promotional copy says it uses imported coconut and tastes "as blue and free as the ocean," yet netizens have described it as so abstract that it is hard to imagine. Blue food has always challenged the appetite, and even though the ingredients list shows that food coloring is used, many people still blurt out that it "looks even less appetizing." As for flavors, Starbucks seems to have listened to outside opinions. This year's four new products are all mainly fruit-flavored. Although they are still unconventional compared with traditional zongzi, netizens believe this may be the edition with "relatively normal flavors" in history. Whether improved looks and adjusted flavors can stir up the desire to buy is something most people are still taking a wait-and-see attitude toward. After all, Starbucks Crystal Dumplings are constantly criticized for being unpalatable, yet there are always people willing to pay for this "evil legend of the zongzi world." And in this, the salesmanship of Starbucks employees cannot be underestimated. During every Crystal Dumpling sales period, staff members strongly recommend them to customers ordering at the bar, and in order to sell a box of gift packages, they can truly [more…]